How We Work Our Magic


Digital & Ecommerce.

  • Create roadmaps for infancy stage organizations across all touchpoints

  • Strategize, implement, track, & analyze:

    • Data integration

    • CRM journey

    • CDP and ESP

    • Digital media

    • SEO optimization

    • E-commerce

    • Digital content

    • Oversee website integrations to Shopify

 

Data.

  • Analyze & convert customer data into an actionable business plan

  • Create customer segmentation strategy & corresponding content plan

Branding.

  • Conduct brand workshops

  • SWOT analysis

  • Identify brand identity, values, & communication

  • Set plan to launch/bring to market

  • Develop brand DNA guides & omnichannel deployment

 

Team Planning & Structure.

  • Analyze team structure

  • Develop roles & responsibilities

  • Create job descriptions

Assortment & Business Planning.

  • Assortment analysis, optimization and planning

  • Demand planning

  • Franchise opportunities

  • White space analysis for category growth

 

Retail Sales

  • Helping brands launch locally and globally in beauty

  • Sales forecasting + financial planning

  • Build pricing and promotion strategy

  • Distribution roadmap - US and Global

  • Brand pitch deck creation + presenting

  • Connections with beauty retailers across mass, beauty, and globally

  • Templates & organization


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