How We Work Our Magic
Digital & Ecommerce.
Create roadmaps for infancy stage organizations across all touchpoints
Strategize, implement, track, & analyze:
• Data integration
• CRM journey
• CDP and ESP
• Digital media
• SEO optimization
• E-commerce
• Digital content
• Oversee website integrations to Shopify
Data.
Analyze & convert customer data into an actionable business plan
Create customer segmentation strategy & corresponding content plan
Branding.
Conduct brand workshops
SWOT analysis
Identify brand identity, values, & communication
Set plan to launch/bring to market
Develop brand DNA guides & omnichannel deployment
Team Planning & Structure.
Analyze team structure
Develop roles & responsibilities
Create job descriptions
Assortment & Business Planning.
Assortment analysis, optimization and planning
Demand planning
Franchise opportunities
White space analysis for category growth
Retail Sales
Helping brands launch locally and globally in beauty
Sales forecasting + financial planning
Build pricing and promotion strategy
Distribution roadmap - US and Global
Brand pitch deck creation + presenting
Connections with beauty retailers across mass, beauty, and globally
Templates & organization